Menu Masters Takes Stress of "What's for Dinner?" Off People's Plates
Service Takes Mystery Out of Meal Planning, Gives Busy Professionals Simple Tools for Healthier Eating

PORTMOUTH, NH, February 23, 2011 /24-7PressRelease/ -- Menu Masters, LLC today announced its meal planning service that relieves stress and solves the "what's for dinner" problem, taking a common concern off people's plates. Menu Masters does the thinking for you by directly emailing menus, full recipes, and grocery lists on a weekly basis to busy professionals, striving to make dinnertime easier and healthier. This service is also offered to corporations to be included in their corporate wellness programs. It gives employees a simple option to work towards better health. The dinner menus are created under U.S. dietary and Harvard School of Public Health guidelines.

"Coming home at the end of a busy day and trying to figure out dinner can be quite frustrating," says Amanda Telford, Founder and CEO of Menu Masters, LLC. "We're not here to make gourmet cooks, but we add tremendous value to our customers' daily lives with dinner planning that's healthy, easy and satisfying."

Benefits of Menu Masters for on-the-go professionals include:

• Stress relief - don't have to decide what to make for dinner every day - one less thing to think about.
• Save money and eat healthier - get take-out or eat out less often. According to the U.S. Census Bureau, 42% of food money for a family of four is spent on take-out.
• Know ingredients going into meals - people know exactly what they're putting into their bodies.
• Convenience - dinner menus are emailed directly each week - customers know what to make in advance and have necessary ingredients on hand.
• Time savings - reduce number of trips to the grocery store - reduce time spent trying to meal plan and searching for dinner recipes.
• Waste less food due to uncertainty of what to make with it - throw less food out. According to WorldVision, people throw out 25% of food because they don't have a plan for it.
• Money savings - save money by reducing take-out and restaurant meals, and not throwing away food each week. Pre-planned grocery lists also mean less "impulse buying" at the grocery store.
• Resolve boredom - get out of the pattern of eating the same things every week - able to enjoy cooking again.

With rising healthcare costs, corporations are focusing more heavily on preventative measures through developing wellness programs for employees. There is more opportunity for people to take advantage of tools that are offered to help alter behaviors for better health. Behavioral interventions focusing on diets have been shown to change people's eating habits - the efficacy of behavioral interventions to modify dietary fat and fruit and vegetable intake. (AS Ammerman, CH Lindquist, KN Lohr, J Hersey UNC-Chapel Hill)

"According to the CDC's National Center for Chronic Disease Prevention and Health Promotion, 75% of healthcare costs stem from chronic conditions," continued Telford. "As stated in an article in SHRM Online (5/28/10 - Understanding Employee's View Can Improve Health and Wellness Strategies by Stephen Miller), 84% of employees believe smart choices day-to-day lead to good overall health but only 50% believe they do a good job of eating healthy. In this article, Cathy Tripp of Hewitt's Health Management Practice states, 'Companies need to remove as many barriers as they can that get in the way of employees taking the right actions.' Menu Masters gives corporations one critical piece of the puzzle by helping employees eat better and work towards optimal health and wellness."

Benefits of Menu Masters to corporations and employees include:

• Wellness programs have been shown to save money. As part of a program emphasizing preventative care, Menu Masters can help reduce healthcare costs for both corporations and employees.
• Employee wellness equals fewer absences, better productivity and higher employee retention.
• Ability to implement a simple step towards the path of a healthier way of life starting with what employees are eating for dinner.
• Motivate employees towards positive behavioral changes without being overwhelmed - simple guidance and instructions for weekly dinner planning.

Menu Masters ultimately gives people an opportunity to live healthier, happier lives by eating better, saving money, relieving stress, and making dinner something they can look forward to instead of dread.

About Menu Masters, LLC

Founded by food and beverage industry specialist, Amanda Telford, Menu Masters, LLC is a unique and beneficial meal planning service that delivers prepared menus to individuals and corporations to solve the problem of "what's for dinner" and positively impact health and well-being. This service includes full menus, recipes, and grocery lists to make dinnertime easier, stress free, healthier, and more cost-effective. Also, as part of its commitment to social responsibility, Menu Masters has developed a program called Menus with Meaning, which annually provides 5% of profits to a non-profit organization. For more information please visit www.menu-masters.com

Also please be sure to visit Menu Masters on Facebook at http://www.facebook.com/MenuMasters and follow them on Twitter at http://twitter.com/Mastermenus

Press Release Contact Information:

Stefanie Guzikowski
E&G Public Relations
Owner
34 Wilson Road
Portsmouth, NH
USA 03801
Voice: 603-501-0052