Premier Pools & Spas Opens 16th National Location, Temecula, California.
Ever growing list of new Premier Pools licensees now includes Temecula location, operated by third generation pool builder.

SACRAMENTO, CA, June 03, 2011 /24-7PressRelease/ -- Premier Pools & Spas, one of the nation's leading pool design and construction businesses, has opened its 16th nationwide location in Temecula, Calif. In 2010, Premier started a new business model; targeting like-minded, high quality pool builders to help the company rapidly expand nationwide. Premier recruits business owners who are looking to take their businesses to the next level with a national name, a proven business model, and strong marketing strategy and support.

The Temecula/Murrieta, Calif., territory location is owned by Premier Licensee, Jeff Boyer. Boyer started his pool career in high school with his father's pool company, Boyer Pools and Spas in North County, San Diego. With the hillside landscapes as a continual challenge, Boyer became an expert at designing and constructing negative edge pools.

After college, Boyer moved to Temecula where he obtained his contractor's license and began his own pool company, Pacific Coast Pools, Inc. in 2004. Being a family-run pool company, Boyer was ready to take his business to the next level with respect to service, reputation and marketing. He learned about Premier's rapid expansion across the nation, and being in the same state as Premier's corporate headquarters, was determined to be a part of their growth.

"When I contacted Premier Pools & Spas earlier this year, I soon realized that our principles, with respect to the pool building industry, were exactly in line with theirs. When talking to Premier's President, Paul Porter, his business strategy wasn't something I had heard of in our industry before. The business plan aligned with what I always hoped for our business to become, but never knew how to take it there," stated Boyer.

According to Boyer, Temecula Valley, along with Murrieta has ample potential in the long run for his business' growth. Even with the hard economic hit, Boyer has noticed many families still making pool purchases and remodels a priority.

The Temecula/Murrieta Premier Pools location will provide design, new construction, renovation as well as hardscapes surrounding the pools and spas it builds and remodels.

To learn more about the Temecula/Murrieta Premier Pools & Spas location, please visit www.ppas.com or call (951) 514-7121. You can also become a fan of Premier Pools & Spas at www.facebook.com/PremierPoolsUS or follow Premier on twitter at www.twitter.com/PremierPoolsUS.

Press Release Contact Information:

Ashley Oakes
Zion and Zion
Public Relations, Social Media
464 S Farmer Ave. Suite 105
Tempe, Arizona
USA 85281
Voice: 480-751-1007
Website: Visit Our Website